Chief Marketing Officer
About the Company
Premier online auction house for pre-owned luxury goods
Industry
Luxury Goods & Jewelry
Type
Privately Held
Founded
2011
Employees
51-200
Categories
Specialties
About the Role
Reporting directly to the CEO and a member of the Executive Leadership team, the Chief Marketing Officer will play an instrumental role in unlocking the company's next chapter of growth. The company has recently merged and the CMO will be responsible for the marketing strategy of both brands. Building on a foundation anchored in content-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention in complex funnels while building brand awareness and brand strength for both lines of business. What You’ll Do Create and navigate the post-merger integration strategy for our two brands Develop and execute an integrated marketing communication plan to promote both brands Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout unique funnels Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring) Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising Develop and manage marketing budgets, ensuring efficient use of resources and ROI Collaborate with internal stakeholders to align marketing strategies with overall business objectives Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations. Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps Mentor and lead a dispersed, global team of high performing individuals Who You Are Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision Proven track record of delivering results in a dynamic, high-growth environment Drives toward goals, takes initiative A strong, and kind communicator with professional direct verbal & written skills Ability to work cross functionally with different teams and company stakeholders Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts Self-motivated and results-oriented, strategic thinker with an ability to learn, contribute, and are willing to take full ownership over Seller Support What You Have BA in relevant field; MBA in Marketing or Strategic Planning strongly preferred. 15+ years marketing experience with increasing levels of responsibility and leadership, including content, digital & performance marketing, lifecycle marketing, and marketing analytics 10+ years of experience hiring, managing, and developing both individual contributors and senior leaders Direct experience scaling a brand Strong analytical capabilities, coupled with a creative flair to balance data with innovation Outstanding communication skills to rally teams and present compelling strategies to stakeholders Must be able to commute to Midtown Manhattan office full-time with ample flexibility in your schedule as needed What We’ll Give You Compensation between $250,000-$350,000 OTE (mix of base and potential performance-driven bonus) A supportive, inclusive culture in an organization that values your contributions Opportunities for personal and professional growth through work experience and mentorship An attractive and equitable compensation package, including salary and stock options A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits 401K plan, commuter program, learning & development resources, health & wellness perks
Travel Percent
Less than 10%
Functions
Skills
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