Job Description

Join to apply for the Sr Dir, Marketing - PayPal P2P & Xoom role at PayPal

Overview

Were looking for a marketing leader to be the single threaded owner of one of the most strategically important and emotionally resonant categories in our portfoliopeer-to-peer (P2P) payments and global remittances. At its core, P2P is about connection: helping people move money between friends, family, and people around the world. Its a vital engine that fuels PayPals broader payments ecosystem and business growth. This is a direct report to the Chief Marketing Officer at PayPal. In this role, youll lead global marketing for both the PayPal P2P and Xoom brands, crafting bold, insight-driven strategies that grow the P2P business and deepen customer relationships. Youll set the vision, shape the narrative, and drive the go-to-market execution that establishes PayPal as the smartest, safest, and most trusted way to send money to anyone, anytime, anywhere.

Key Responsibilities

• Own and drive the global marketing strategy for PayPal and Xooms P2P business, directly accountable for category growth, user growth, and incremental value within our payments platform.
• Develop a bold, differentiated vision that elevates the role of PayPals P2P and remittances services in a crowded landscape, and drives meaningful growth in key geographies (domestic and international).
• Maintain a deep understanding of global trends and competition, translating insights into proactive strategies that position PayPal and Xoom as category leaders.
• Manage both brands for growth within an architecture that includes Venmo.

Go-to-Market & 360 Campaigns

• Define and elevate the PayPal P2P and Xoom value propositions across diverse global audiences.
• Create scalable playbooks that enable us to go to market with speed and consistency.
• Craft emotionally compelling and trust-building messaging and creative that breaks through in a crowded category.
• Architect integrated marketing strategies and breakthrough creative campaigns in partnership with Brand, Media, Lifecycle, and Product Marketing.
• Translate product roadmaps into high-impact customer engagement moments that drive awareness, activation, and loyalty.
• Build, test, scale, and continuously optimize performance strategies anchored in KPIs, incrementality, and growth.

Audience Strategy & Ecosystem Growth

• Determine the priority countries to allocate budget and oversee local market execution as required.
• Lead our global audience segmentation strategy for the P2P and remittance audiences and unlock new growth opportunities by identifying and activating high-value segments in key regions.
• Partner with marketing peers and product leaders across the business to develop cross-product journeys that reinforce PayPals ecosystem valuekeeping money flowing from P2P into shopping, remittances, crypto, and beyond.
• Drive strategies that build community, loyalty, and increase customer lifetime value.

Team Building & Cross-Functional Collaboration

• Build and mentor a world-class team of marketers who eat insights for breakfast, take big swings, problem solve, and operate with accountability.
• Collaborate deeply with Product, Analytics, Legal, Comms, and Finance to drive alignment and measurable business impact.
• Serve as a trusted leader in PayPals broader marketing organization, helping shape the future of the brand and championing the role of P2P and remittances in our broader business strategy.

Experience & Qualifications

• 1215+ years of marketing experience, including 5+ years in senior leadership roles.
• Strong background in financial services, fintech, or payments; direct experience with P2P or remittance brands is a significant plus.
• Demonstrated ability to lead brand and performance marketing at global scale.
• Expertise in go-to-market strategy, audience segmentation, and full-funnel growth.
• Analytical mindset with proven success using data to shape decisions and optimize results.
• Experience building new teams or functions in dynamic, matrixed environments.

How You Operate

• Visionary marketer and storyteller with a bias for action and experimentation.
• Authentic, collaborative leader who elevates those around them.
• Passionate about the intersection of human connection and financial empowermentand inspired by the opportunity to build a category that truly moves people.

PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including work location, and relevant skills and experience. The total compensation for this role may include an annual performance bonus, equity, and medical, dental, vision, and other benefits. For more information, visit

The U.S. national annual pay range for this role is $188,000 to $323,950. PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more, please visit

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office and 2 days remote.

EEO & Belonging

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by law. We also provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve.

REQ ID R0128786

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